https://staging2.bonkacircus.com/nl nl https://staging2.bonkacircus.com/nl/work/trefzeker-van-acerta-het-antwoord-op-echt-elke-personeelsvraag <span>&#039;Trefzeker&#039; van Acerta: het antwoord op echt elke personeelsvraag</span> <span><span>admin</span></span> <span>di, 06/14/2022 - 14:32</span> <div class="field field--name-field-summary field--type-string-long field--label-hidden field--item">De wereld vandaag verandert razendsnel. Ondernemers, starters, zelfstandigen en boekhouders moeten sneller schakelen dan ooit om succesvol te zijn en te blijven, en de coronacrisis deed daar nog een schepje bovenop. Acerta, de HR-dienstengroep in België zorgt en ontzorgt zodat al haar partner-klanten zich maximaal kunnen focussen op hun eigen kracht en die van hun medewerkers.<br /> Met deze campagne wil Acerta Consult de tool &#039;Trefzeker&#039; bekendheid geven bij meer HR-professionals die baat hebben bij ondersteuning.</div> <div class="field field--name-field-media-image field--type-entity-reference field--label-hidden field--item"> <div class="media-image"> <div class="responsively-lazy" data-onlazyload="this.className+=' loaded';"> <img src="/sites/default/files/styles/large/public/2022-10/BE-FR_Acerta_300x200_1_1.png?itok=KbnBg4iV" data-src="/sites/default/files/styles/large/public/2022-10/BE-FR_Acerta_300x200_1_1.png?itok=KbnBg4iV" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAxNzcyIDExODEnPjxyZWN0IHdpZHRoPScxMDAlJyBoZWlnaHQ9JzEwMCUnLz48L3N2Zz4=" alt="acerta" data-srcset="/sites/default/files/styles/width_320/public/2022-10/BE-FR_Acerta_300x200_1_1.png?itok=tSoytsh5 320w 213h, /sites/default/files/styles/width_480/public/2022-10/BE-FR_Acerta_300x200_1_1.png?itok=0zjIMe1Y 480w 320h, /sites/default/files/styles/width_640/public/2022-10/BE-FR_Acerta_300x200_1_1.png?itok=Dvr0DRVM 640w 427h, /sites/default/files/styles/width_800/public/2022-10/BE-FR_Acerta_300x200_1_1.png?itok=cZFfOFNK 800w 533h, /sites/default/files/styles/width_920/public/2022-10/BE-FR_Acerta_300x200_1_1.png?itok=qOMOWJDR 920w 613h, /sites/default/files/styles/width_1110/public/2022-10/BE-FR_Acerta_300x200_1_1.png?itok=Ij3U9DLA 1110w 740h, /sites/default/files/styles/width_1600/public/2022-10/BE-FR_Acerta_300x200_1_1.png?itok=QFTyW9tu 1600w 1066h" /> </div> </div></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field--items"> <div class="field--item"><a href="/nl/taxonomy/term/11" hreflang="nl">Economy</a></div> </div> <div class="field field--name-field-services field--type-entity-reference field--label-hidden field--items"> <div class="field--item"><a href="/nl/services/content-strategy-creation" hreflang="nl">Content Strategy &amp; Creation</a></div> </div> <div class="field field--name-field-client field--type-entity-reference field--label-hidden field--item"><a href="/nl/taxonomy/term/17" hreflang="nl">Acerta</a></div> <div class="field field--name-field-paragraphs field--type-entity-reference-revisions field--label-hidden"> <div id="paragraph-id-269" class="paragraph--index-1 variant- paragraph--has-padding-bottom paragraph--next-text_columns paragraph paragraph-gallery paragraph-gallery--style-grid paragraph--background-white paragraph--view-mode--default paragraph--published"> <div class="container"> <div class="paragraph-gallery__images paragraph-gallery__images--grid paragraph-gallery__images--column-two"> <div class="paragraph-gallery__images-item paragraph-gallery__images-item--image"> <a href="/sites/default/files/styles/extralarge/public/2022-06/BE-NL_Acerta_1_0.png?itok=ieXkuuVK" class="colorbox" rel="gallery[269]"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field--item"> <img src="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20930%20620%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E" width="930" height="620" alt="acerta" loading="lazy" class="lazy-img img-responsive" data-src="/sites/default/files/styles/extralarge/public/2022-06/BE-NL_Acerta_1_0.png?itok=ieXkuuVK" /> </div> </div> </a> </div> <div class="paragraph-gallery__images-item paragraph-gallery__images-item--image"> <a href="/sites/default/files/styles/extralarge/public/2022-06/BE-NL_Acerta_2_0.png?itok=BBSAFk8U" class="colorbox" rel="gallery[269]"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field--item"> <img src="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20930%20620%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E" width="930" height="620" alt="acerta" loading="lazy" class="lazy-img img-responsive" data-src="/sites/default/files/styles/extralarge/public/2022-06/BE-NL_Acerta_2_0.png?itok=BBSAFk8U" /> </div> </div> </a> </div> <div class="paragraph-gallery__images-item paragraph-gallery__images-item--image"> <a href="/sites/default/files/styles/extralarge/public/2022-06/BE-NL_Acerta_3.png?itok=j5xyRqsG" class="colorbox" rel="gallery[269]"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field--item"> <img src="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20930%20620%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E" width="930" height="620" alt="acerta" loading="lazy" class="lazy-img img-responsive" data-src="/sites/default/files/styles/extralarge/public/2022-06/BE-NL_Acerta_3.png?itok=j5xyRqsG" /> </div> </div> </a> </div> <div class="paragraph-gallery__images-item paragraph-gallery__images-item--image"> <a href="/sites/default/files/styles/extralarge/public/2022-06/BE-NL_Acerta_4.png?itok=9u8yct1W" class="colorbox" rel="gallery[269]"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field--item"> <img src="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20930%20620%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E" width="930" height="620" alt="acerta" loading="lazy" class="lazy-img img-responsive" data-src="/sites/default/files/styles/extralarge/public/2022-06/BE-NL_Acerta_4.png?itok=9u8yct1W" /> </div> </div> </a> </div> </div> </div> </div> <div id="paragraph-id-271" class="paragraph--index-2 variant-default paragraph--has-padding-bottom paragraph--next-text_columns paragraph paragraph-text-columns paragraph-text-columns--count-2 paragraph--background-white paragraph--view-mode--default paragraph--published"> <div class="container"> <div class="paragraph-text-columns__text"> <div class="paragraph-text-columns__column paragraph-text-columns__column--columns-two"> <div class="field field--name-field-text field--type-text-long field--label-hidden field--item"><h2>Een schot in de roos met Trefzeker</h2></div> </div> <div class="paragraph-text-columns__column paragraph-text-columns__column--columns-two"> <div class="field field--name-field-text field--type-text-long field--label-hidden field--item"><p>Voor Acerta Consult werkten we een campagne uit, gericht op bedrijfsleiders en HR-professionals van personeelsdiensten, met als doelstelling om de waardepropositie van ‘Trefzeker’ meer bekendheid te geven en het aantal gebruikers van de tool te verhogen.</p> <p>Trefzeker is een dienst uit het aanbod van juridische dienstverleding, die snel en duidelijk antwoord biedt, wat de personeelsvraag ook is.</p> <p> Onder impuls van de coronacrisis zijn er heel wat zaken gewijzigd en daardoor zagen mensen soms door de bomen het bos niet meer. Er is nood aan zeer veel, snelle informatie. Via Trefzeker kan je altijd de laatste correcte informatie raadplegen. De tool bevat de kennis van zo’n 50 juristen, vertaald in mensentaal.” </p></div> </div> </div> </div> </div> <div id="paragraph-id-277" class="paragraph--index-3 variant-default paragraph--has-padding-bottom paragraph--next-video paragraph paragraph-text-columns paragraph-text-columns--count-2 paragraph--background-white paragraph--view-mode--default paragraph--published"> <div class="container"> <div class="paragraph-text-columns__text"> <div class="paragraph-text-columns__column paragraph-text-columns__column--columns-two"> <div class="field field--name-field-text field--type-text-long field--label-hidden field--item"><h2><strong>Mogen mijn medewerkers tijdskrediet vragen voor hun hond?</strong></h2></div> </div> <div class="paragraph-text-columns__column paragraph-text-columns__column--columns-two"> <div class="field field--name-field-text field--type-text-long field--label-hidden field--item"><p>Deze waardepropositie van Trefzeker maakten we tastbaar met een opmerkelijke digitale campagne, gericht naar HR-professionals en zaakvoerders. We stelden enkele herkenbare én ongewonere vragen zoals “Mogen mijn medewerkers overal telewerken?” en “Mogen mijn medewerkers tijdskrediet vragen voor hun hond?”, want Trefzeker geeft op alle vragen antwoord.</p> <p>Om de verschillende doelgroepen te bereiken werden LinkedIn en Google Search ingezet, aangevuld met aangepaste opvolgmailings. Om het gebruiksgemak van het platform in de verf te zetten, lieten we het Trefzeker opnemen tegen Google. Een volledige leek ging op de twee platformen opzoek naar het antwoord op dezelfde personeelsvraag. De uitslag was verrassend.</p></div> </div> </div> </div> </div> <div id="paragraph-id-279" class="paragraph--index-4 paragraph--has-padding-bottom paragraph paragraph-video paragraph--background-white paragraph--view-mode--default paragraph--published"> <div class="container"> <figure class="paragraph-video__video"> <div class="field field--name-field-video field--type-video-embed-field field--label-hidden field--item"><div class="video-embed-field-provider-vimeo video-embed-field-responsive-video form-group"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" data-src="https://player.vimeo.com/video/637188526?autoplay=0"></iframe> <p class="no-cookies">This block contains content that requires you to allow marketing cookies. <a href="javascript:CookieConsent.renew();">Change cookie settings</a></p></div> </div> </figure> </div> </div> </div> Tue, 14 Jun 2022 12:32:55 +0000 admin 44 at https://staging2.bonkacircus.com https://staging2.bonkacircus.com/nl/work/test-case-nl <span>Test case NL</span> <span><span>admin</span></span> <span>ma, 01/09/2023 - 10:40</span> <div class="field field--name-field-summary field--type-string-long field--label-hidden field--item">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 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