https://staging2.bonkacircus.com/nl nl https://staging2.bonkacircus.com/nl/work/fost-plus-alle-verpakkingen-recycleren-we-gaan-ervoor <span>Fost Plus - Alle verpakkingen recycleren. We gaan ervoor!</span> <span><span>admin</span></span> <span>di, 06/14/2022 - 16:38</span> <div class="field field--name-field-summary field--type-string-long field--label-hidden field--item">In België worden bijna alle verpakkingen gerecycleerd, dat is enkel mogelijk dankzij de inspanningen van iedereen om goed te sorteren. Fost Plus blijft innoveren om zo efficient mogelijk te recycleren. Om al die verpakkingen te recycleren is natuurlijk ook de hulp van iedereen nodig om hun goede sorteergewoontes aan te houden, op elk moment en overal.  </div> <div class="banner-slider banner-slider--count-1 field--name-field-banner field--type-entity-reference-revisions field--label-hidden"> <div class="banner-slide"> <div class="banner banner--single-image default banner--id-362"> <div class="banner__background" > <div class="banner__background-item banner__background-item--loading" data-bg="/sites/default/files/styles/banner/public/2022-06/Banner_1.jpg?h=4aaf1a24&amp;itok=TU2V5v4H" data-bg-tablet="/sites/default/files/styles/banner_tablet/public/2022-06/Banner_1.jpg?h=4aaf1a24&amp;itok=KVx_F-IW" data-bg-mobile="/sites/default/files/styles/banner_mobile/public/2022-06/Banner_1.jpg?h=4aaf1a24&amp;itok=D4pJwJ1-" data-bg-extralarge="/sites/default/files/styles/banner_extralarge/public/2022-06/Banner_1.jpg?h=4aaf1a24&amp;itok=z-9Qal3q"> <img src="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%201920%20640%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E" alt=""> </div> </div> <div class="banner__content"> <div class="container"> <div class="banner__title banner__title--no-tagline"> <h1><span>Alle</span> <span>verpakkingen</span> <span>recycleren.</span> <span>We</span> <span>gaan</span> <span>ervoor!</span></h1> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-media-image field--type-entity-reference field--label-hidden field--item"> <div class="media-image"> <div class="responsively-lazy" data-onlazyload="this.className+=' loaded';"> <img src="/sites/default/files/styles/large/public/2022-06/Banner_0.jpg?itok=uPkAiz2N" data-src="/sites/default/files/styles/large/public/2022-06/Banner_0.jpg?itok=uPkAiz2N" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAzMDAwIDkzMCc+PHJlY3Qgd2lkdGg9JzEwMCUnIGhlaWdodD0nMTAwJScvPjwvc3ZnPg==" alt="Alle verpakkingen recycleren. We gaan ervoor!" data-srcset="/sites/default/files/styles/width_320/public/2022-06/Banner_0.jpg?itok=_RN1Mi7k 320w 99h, /sites/default/files/styles/width_480/public/2022-06/Banner_0.jpg?itok=EBQkbvCH 480w 149h, /sites/default/files/styles/width_640/public/2022-06/Banner_0.jpg?itok=9RxPojtu 640w 198h, /sites/default/files/styles/width_800/public/2022-06/Banner_0.jpg?itok=ot89-P_J 800w 248h, /sites/default/files/styles/width_920/public/2022-06/Banner_0.jpg?itok=D-nwnu6K 920w 285h, /sites/default/files/styles/width_1110/public/2022-06/Banner_0.jpg?itok=1UrBposq 1110w 344h, /sites/default/files/styles/width_1600/public/2022-06/Banner_0.jpg?itok=u2C9_kHR 1600w 496h" /> </div> </div></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field--items"> <div class="field--item"><a href="/nl/taxonomy/term/35" hreflang="nl">Sustainability</a></div> </div> <div class="field field--name-field-services field--type-entity-reference field--label-hidden field--items"> <div class="field--item"><a href="/nl/services/campaigning" hreflang="nl">Campaigning</a></div> </div> <div class="field field--name-field-client field--type-entity-reference field--label-hidden field--item"><a href="/nl/taxonomy/term/22" hreflang="nl">Fost Plus</a></div> <div class="field field--name-field-paragraphs field--type-entity-reference-revisions field--label-hidden"> <div id="paragraph-id-363" class="paragraph--index-1 paragraph--has-padding-bottom paragraph--next-text_columns paragraph paragraph-gallery paragraph-gallery--style-grid paragraph--background-white paragraph--view-mode--default paragraph--published"> <div class="container"> <div class="paragraph-gallery__images paragraph-gallery__images--grid"> <div class="paragraph-gallery__images-item paragraph-gallery__images-item--image"> <a href="/sites/default/files/styles/extralarge/public/2022-06/fpprinta4nl.png?itok=UOB-cg_l" class="colorbox" rel="gallery[363]"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field--item"> <img src="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20794%201123%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E" width="794" height="1123" alt="Alle verpakkingen recycleren. We gaan ervoor!" loading="lazy" class="lazy-img img-responsive" data-src="/sites/default/files/styles/extralarge/public/2022-06/fpprinta4nl.png?itok=UOB-cg_l" /> </div> </div> </a> </div> <div class="paragraph-gallery__images-item paragraph-gallery__images-item--image"> <a href="/sites/default/files/styles/extralarge/public/2022-06/fpprinta4nl2.png?itok=godSfkB5" class="colorbox" rel="gallery[363]"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field--item"> <img src="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20794%201123%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E" width="794" height="1123" alt="Alle verpakkingen recycleren. We gaan ervoor!" loading="lazy" class="lazy-img img-responsive" data-src="/sites/default/files/styles/extralarge/public/2022-06/fpprinta4nl2.png?itok=godSfkB5" /> </div> </div> </a> </div> <div class="paragraph-gallery__images-item paragraph-gallery__images-item--image"> <a href="/sites/default/files/styles/extralarge/public/2022-06/fpprinta4nl3.png?itok=IxVswdo8" class="colorbox" rel="gallery[363]"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field--item"> <img src="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20794%201123%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E" width="794" height="1123" alt="Alle verpakkingen recycleren. We gaan ervoor!" loading="lazy" class="lazy-img img-responsive" data-src="/sites/default/files/styles/extralarge/public/2022-06/fpprinta4nl3.png?itok=IxVswdo8" /> </div> </div> </a> </div> </div> </div> </div> <div id="paragraph-id-370" class="paragraph--index-2 paragraph--has-padding-bottom paragraph--next-gallery paragraph paragraph-text-columns paragraph-text-columns--count-1 paragraph--background-white paragraph--view-mode--default paragraph--published"> <div class="container"> <div class="paragraph-text-columns__text"> <div class="paragraph-text-columns__column paragraph-text-columns__column--columns-one"> <div class="field field--name-field-text field--type-text-long field--label-hidden field--item"><p>Hiervoor riep Fost Plus de hulp in van Bonka Circus. Een <strong>grootschalige bewustmakingscampagne</strong> toont met zeer concrete voorbeelden aan dat sorteren loont. Deze is vertaald naar 3 nationale tv-commercials en een reeks online video’s. <strong>Daarin ontdekken de Belgen dat dankzij recyclage, een gebruikte verpakking grondstof wordt voor een nieuwe verpakking</strong>. Zo kan een flacon zonnecrème transformeren naar een fles javel of een fles azijn naar een fles Champagne. </p> <p>Alle verpakkingen recycleren. We gaan ervoor! </p> <p>"Dat we met z’n allen dagelijks sorteren is best belangrijk, maar het is zeker zo belangrijk dat we weten waarom we dit doen, tot wat dit concreet leidt. Handelen vanuit een intrinsieke motivatie is dan ook zoveel sterker dan enkel dit doen vanuit een verplichting.” Zegt Adriaan Lowet, Communication manager bij Fost Plus.  </p> <p>In een volgende fase wordt het verhaal versterkt op radio met ludieke spots waarin de transformatie, via recyclage, van de ene verpakking naar de volgende toegelicht wordt. Via sociale media worden mensen gemotiveerd om actief meer info te gaan zoeken over hoe ze kunnen sorteren, zowel thuis, onderweg, op school, op het werk of in hun vrije tijd.   </p></div> </div> </div> </div> </div> <div id="paragraph-id-368" class="paragraph--index-3 paragraph--has-padding-bottom paragraph paragraph-gallery paragraph-gallery--style-grid paragraph--background-white paragraph--view-mode--default paragraph--published"> <div class="container"> <div class="paragraph-gallery__images paragraph-gallery__images--grid paragraph-gallery__images--column-two"> <div class="paragraph-gallery__images-item paragraph-gallery__images-item--remote_video"> <div> <div class="field field--name-field-media-oembed-video field--type-string field--label-hidden field--items"> <div class="field--item"><iframe frameborder="0" allowtransparency width="640" height="360" class="media-oembed-content" title="FostPlus_Wegaanervoor_Bakken(6&quot;)" 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